Tools

Create A Great Commercial!

By Nikolas Asmussen

Story Created: Jun 24, 2010 at 3:18 PM MDT

Story Updated: Aug 9, 2010 at 3:54 PM MDT

Maximize TV’s potential. Television is a great way to engage audiences. Unlike print media, banner ads, and radio promotions, television can
provide a total experience. Decide which aspects of your business adapt well to the screen, and determine what information you want to convey
through your campaign.

Sight- Entice consumers with gorgeous
images. This is your chance to show off your
product or store!

Sound- Give viewers the information they need.
Keep your message simple and informative.
There’s nothing like a catchy tune to keep your
ad top-of-mind.

Motion- Use motion to create a mood. Excite
consumers with slick, speedy images; relax
them with slow panning camera shots, but keep
them engaged by giving their eyes something
to follow.

Emotion- Putting people in your ad will give
readers an easy way to engage with your
product and increases recall. Images of happy
families, playful puppies, and other positive
images can spark good feelings about your
business. If that’s not your style, use a voice
over or music to match the sights in your ad
to create the emotional experience you want
consumers to remember.

Take the next step! Contact us to grow your business with a marketing plan built for you. Call (406) 453-4377 or email danette@maxmontana.com

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