This position is responsible for creating and retaining advertising business for the station. Assist business owners, business managers and advertising agencies with the marketing of products and services through use of television advertising. Prospect for, close, and service new business. Service existing business.
"Create full sales presentations and promotions. Work with production personnel to create television commercials."
Maintain thorough knowledge of television programming, audience delivery, advertising rates and practices for competitive television, radio, newspaper, billboard, and other media in the market. Negotiate advertising budgets in competition with other media.