New "Welcome to Montana" Signs Debut - KFBB.com News, Sports and Weather

New "Welcome to Montana" Signs Debut

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When driving in and out of states around the country everyone sees their welcome signs, well Montana is about to get a few new ones to add to their collection. ABC Montana's Joe Moeller tells us all about it.

Thousands of people travel in and out of Montana every year seeing the "Welcome to Montana" signs on highways. Soon they will see something a little different.

Governor Steve Bullock joined Meg O'leary the Director of the Montana Department of Commerce and Mike Tooley, the Director of the Montana Department of Transportation at the MDT sign shop in Helena to unveil the new "Welcome to Montana" designs. 

"This was an effort, an exciting effort, by a lot of good folks to really bring Montana, I guess, up to date and be part of the times. " said Governor Bullock.

These new welcome signs are made using new technology for the fabrication process that is more affordable and more effective.

"We are able to print that image on this printer and we put it on a reflective sheeting. So the sheeting that we use is reflective, traffic or vehicle headlights hit the sheeting or the sign and it reflects back. " said Jon Swartz from the Department of Transportation. 

The Montana Office of Tourism at the Department of Commerce first approached the Department of Transportation about the redesigning of the sign last year, which were last designed in the late 1980's, hoping to further their existing efforts to brand Montana.

"Well the Office of Tourism has a pretty distinct brand and one of our pillars is spectacular unspoiled nature and that is something we feel is very unique to Montana as opposed to other travel destinations. So these images like I said really display the beautiful parts of that area." said Julie Walker, one of the designers.  

Now these signs will replace the existing signs around the state this spring, and that is when you will probably see more pictures like these.

 

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