UM Grads are Finalist in Contest for Super Bowl Commercial - KFBB.com News, Sports and Weather

UM Grads are Finalist in Contest for Super Bowl Commercial

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Two former University of Montana students are part of a team in the running to have a commercial aired during the Super Bowl. The group's commercial “Baby's First Words” is one of 10 finalists put up for a fan vote in the Doritos Crash the Super Bowl contest. The commercial is one of almost 5,000 submissions made in this contest.

Baby's First Words was chosen as one of the finalists by a panel of judges.

“It's great they're getting this attention,” said Director of UM's School of Media Arts, Mark Shogren.

None other than two former UM School of Media Arts students, Alex Pollini and Sean Clark are on the crew that made the commercial.

"It's wonderful. We have a lot of really talented students that come in here, but both Alex and Sean were really talented in the program,” Shogren said.

Both are now busy working in LA. Pollini is the director of photography for the commercial, and Clark worked as the lighting gaffer.

“It hasn't surprised me at all that they've gone on to do some really wonderful things, including this contest," Shogren said.

With a budget of just $350, Pollini, Clark and the rest of the crew shot the ad in October of last year and submitted it. It was then chosen as one of 29 semi-finalists-before being picked to go to the finals.

“It'd be great if viewers get out there and vote,” Shogren said.

It's now up to the fans to decide if the ad gets a spot in the big February 1 game, and the crew gets a one-million dollar prize.“If they win it's a substantial prize and it'll be something to see.”

The website VoteFirstWord is set up where any one can vote for the commercial at any time.

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