Are negative campaign ads effective? - KFBB.com News, Sports and Weather

Are negative campaign ads effective?

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BILLINGS, Mont. -

Are you tired of seeing negative campaign ads?

We know how overwhelming they can sometimes be, but are they effective?

As Election Day approaches political campaigns are heating up with one attack ad after another.

Our political analyst, Lee Banville, says right now campaigns are intensifying their message and a lot of people see that as negative campaigning.

Banville says although a lot of campaign ads are negative, that's what people remember the most over a general or positive message.

Another important point when it comes to negative ads: a big part of the candidates' job is to explain why they're better than the other candidate, according to Banville.

"Part of negative campaigning is just campaigning," Banville said.

Overall, Banville says running for any public office is inherently negative.

Watch the video above for an in-depth analysis from Banville.

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